NEWS

2004 NATION/Junior Achievement
BASE SportsFest

[Building Achievement through Sports and Entertainment]

10 May 2004: Nation Media Group donated Ksh 150,000 to JA Kenya to organise a fun filled, exciting, experiential and educational 2004 JA BASE SportsFest – on 18 September 2004. Nation has further committed to provide the required publicity as in-kind contribution to JA.

JA BASE (Building Achievement through Sports & Entertainment) is an innovative mentoring program designed to teach high school students the business side of the sports and entertainment industries, work ethics and career choice. Students interact with professionals during a one-day event, the BASE SportsFest. During the BASE SportsFest, through career clinics and a variety of experiential/fun activities, mentors/volunteers help students learn about the career possibilities in the back stages and front offices of the entertainment and sports industries. 

Objectives of the 2004 JA BASE SportsFest

• Reach at least 1,000 students from 25 secondary schools in Nairobi

• Provide a linkage between these students and the sports and media industry

Expected Benefits of Participating in the JA BASE SportsFest

Mentors/Volunteers:

• An opportunity to be a role model and interact with the youth

• Helps students prepare for tomorrow’s workforce

• Improved presentation, communication, and people skills.

Students:

• Exposure to careers in the fields of media, sports and entertainment

• Changed attitude towards sports and entertainment

• Value leisure and improve on interpersonal skills

• Understand the role of sports and entertainment in the economy.

Nation Media Group, the leading multi-media house in East and Central Africa, has been a key supporter of JA Kenya since 1999. Nation recognizes the benefit of investing in JA education programs to mentor students and promote exposure to opportunities and careers in the exciting world of entertainment, sports, print and electronic media.